How can we attract attention to what's working to make the world a better place through TV, radio, print, and Internet? Workshop participants will have a broad spectrum of media, public relations, advertising, and Internet backgrounds. How can we draw attention to positive, life-affirming stories and activities without hitting people over the head with virtue? Are there ways of using irony, humor, juxtaposition, layering, or editing to draw attention to the positive in such a way that it attracts viewer attention?