The workshop will explore some of the potential of new media for "narrowcasting" patterns of uplift. We will be using Savings-Led Microfinance, or NanaFinance, as an prototype pattern, as discussed by Marcia Odell of PACT and Jeffrey Ashe of Oxfam America. As this form of microfinance requires no external capital (women save their own money), the activity has the potential for rapid spread through electronic communication.